"Working with Jennifer is an absolute pleasure. Jennifer understands the needs of the organization she is working for and the goals to be achieved through this process. Working with Jennifer has always been an utmost pleasure and would highly recommend her for any organization looking for someone who is dedicated, driven and looking to build their business. I look forward to continuing to work with Jennifer! ..."
Joshua, VP Global Business, Washington DC
Jennifer combines stakeholder interviews, performance analysis and expert assessment of eCommerce and Digital experiences to evaluate your eCommerce business in 7 areas to include People, Strategy, Technology, Experience, Other Income Opportunity, Omnichannel and Performance. She provides a Year 1, 2 and 3 high level recommendations and next steps on how she can help you achieve those recommendations.
Jennifer created an explosion of opportunity and growth when she lead Office Depot and Sports Authority through a Category Optimization project to include building a structure to assess, plan, and prioritize actions within categories across assortment, pricing, search, content and fulfillment. She saw a need to treat categories differently like customers and developed an efficient means to activate categorical growth plans. Let her show you how you can too make the most of each of your categories.
$5000/COP Assessment & Structure
Jennifer has developed multiple large projects in both mid-size and large organizations to include Loyalty Programs, Omnichannel Fulfillment Programs (BOPIS and more), and eCommerce Platforms. She's an expert in understanding what systems are designed for, holds vendors accountable to expectations and holds high standards on testing and implementation.
Jennifer spent a great deal of time educating and holiding workshops in her career. She's one of the first to hold high ranking Digital roles in the organizations and she's been engaged in eCommerce and Digital since the late 90s. She consistently researches new opportunities and can develop futuristic strategies but at her core, she loves to teach and teach the basics of deploying high growth strategies and helping others learn how to best measure success.
Many of Jennifer's direct reports have moved on to higher leadership positions and are thankful for the development time Jennifer puts in to each one of her team members. Jennifer is an excellent coach balancing her desire to help people succeed and push them in to challenges they aren't comfortable with but she knows they can excel at. She's an excellent motivator and helps other holds themselves accountable to both successes and opportunities for further development.
Jennifer can assess current state and provide development work with teams to get to a digital marketing strategy full of specific tactics, timelines and measurements with a cadence that allows for ownership at all levels and visibility of results that are effectively upwards managed.